After years of working in the corporate world, I have vast experience of writing opinion and advice pieces on behalf of managers and executives who know their subjects inside out but don't have the time, skill or inclination to sit down and express themselves on paper or screen. I can take the USPs of various products, services or career opportunities and convert them into rational copy for printed or online marketing materials.
As a freelancer, I've been commissioned by organisations to write:
| • | A 16-page guide for UK-based employers on how to successfully recruit professionals into the UK from overseas |
| • | A 24-page guide to planning a career path in taxation, from qualified through to partner and director level, for recruiters Pure Taxation and the ICAEW magazine, Accountancy (2006 and 2007 versions) |
| • | A 16-page guide for newly qualified accountants on future career options in industry, practice, financial services, the public and not-for-profit sectors and internationally |
| • | A 28-page guide for chartered accountants on career options within professional services firms |
| • | The accountancy and IT chapters for a book on graduate careers in the City |
| • | A 12-page annual review of finance websites, including accounting firms, professional bodies, job sites, recruitment consultancies and training colleges |
| • | Profiles of the judges, nominees and winners of ACCA's annual achievement awards |
| • | A brochure and microsite commemorating 100 years of ACCA |
| • | A speech and presentation on ethics and professionalism for delivery by ACCA leaders in the UK and worldwide, and script for a video presentation |
| • | Guidance material for coaches and mentors, and those being mentored, for ACCA's affiliate scheme |
| • | A recruitment website for BT Design, aimed at web developers, technical architects, programmers and network designers |
| • | A 7500-word market research report into City recruitment and skill shortages for a major investment bank - covering accountancy, compliance, banking operations, legal, HR, secretarial and IT staffing categories |
| • | The launch brochure and website of a start-up recruitment agency |
| • | An employer services brochure for Kaplan, the financial training company |
Remember - it won't write itself... so if you have a project coming up that requires professionally written copy for an audience of jobseekers, employers, customers or subscribed members, get in touch to see how I can help.
